Sweet Bloom ABA Children’s Therapy Center
Brand Identity
Illustration
Sweet Bloom ABA Children’s Therapy Center in Midland Park, NJ, provides ABA, Occupational, Speech, and Physical Therapy for children ages 2-5 with autism and developmental delays. With the opening of a new office, the center needed a vibrant brand identity that aligns with its woodland garden theme while creating a welcoming and engaging space for children and families.
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The logo design process was open to exploration, leading to a colorful, mascot-style logo featuring a child pulling a wagon with a plant and a dog inside—symbolizing growth, care, and companionship. To complement the space, custom animal and flower illustrations were created, pairing friendly woodland creatures with blooming florals, as requested by the client. These elements will be incorporated into interior decor and marketing materials to establish a warm, nurturing, and playful environment. Additionally, secondary logos were developed for flexibility across digital and print platforms.
